Julia Frey

London-based Julia Frey founded Vikalinka, a site brimming with everyday recipes, in 2012. The site’s unique name is an homage to her daughter, Victoria—it’s a made-up nickname that also nods to Julia’s Russian heritage. Julia is naturally drawn to a European style of cooking and eating, and dishes like beef stroganoff and creamy mushroom marsala sauce keeps readers coming back for more.