<p>Advertisers want the best return on their investment when buying digital ad space. They want their ads seen by people who are likely to be interested in their brand and become customers. To value and bid on the ad spaces on your site, advertisers need information about your readers.</p> <p>As the advertising industry <a href="https://adthrive.com/resources/what-are-cookies-and-how-are-they-used-in-digital-advertising/">phases out third-party cookies</a> and redesigns the way digital ad