First-party segments bring publisher data to the open market

<p>If you’ve been keeping tabs on industry news, you’ve probably been hearing a lot of talk about how web browsers are making changes to protect user privacy. These changes have triggered shifts in how and where advertisements are targeted. As we prepare for the end of third-party cookies (<a href="https://www.adthrive.com/google-delays-third-party-cookie-end-date/">now in 2023</a>), we’re pursuing our <a href="https://www.adthrive.com/initiatives-for-a-cookieless-future/">four initi