CATCH UP ON THE INDUSTRY / THIRD-PARTY COOKIES

First-party segments bring publisher data to the open market

MEMBER EXCLUSIVE

<p>If you’ve been keeping tabs on industry news, you’ve probably been hearing a lot of talk about how web browsers are making changes to protect user privacy. These changes have triggered shifts in how and where advertisements are targeted. As we prepare for the end of third-party cookies (<a href="https://www.adthrive.com/google-delays-third-party-cookie-end-date/">now in 2024</a>), we’re pursuing our <a href="https://www.adthrive.com/initiatives-for-a-cookieless-future/">four initiat